Maybelline Color Whisper lipsticks are a new product that are maybellines answer to revlon lipbutters and loreal caresse lipsticks. They are already available in the US but I'm fairly certain they will be available on this side of the pond (though lord know what shades we'll get!). I got the shade pin up peach from this US ebay seller.
Color whisper is a lipstick/balm that is highly pigmented and feels really comfortable to wear. My lips are on the dry side at the moment but this lippy felt really creamy and didn't highlight any dry areas. I get around two hours wear, which isn't very long lasting but I don't mind as pin up peach is a gorgeous shade and feels really hydrating.
I think color whisper lipsticks will replace my love for revlon lipbutters. Great pigmentation with a comfortable and hydrating feel. Definitely ones to watch out for!!