Many people write fantastic blog posts but have a small readership,simply because they don't know how to get their blog out there. There are various ways of promoting your blog and different things work for different people. However, knowing what you can do to promote your blog and its content can help you decide which method is for you.
1. Blog Directories
I would 100% recommend signing your blog up to Bloglovin as it really is a fantastic platform for allowing readers to subscribe and getting your blog seen. I've found many new blogs on there that I wouldn't have discovered otherwise. Plus, it tends to be the go to platform for subscribing to blogs these days.
A few other blog directories you can submit your blog to are blogcatalog, blogtopsites and bloggapedia
2. Social Media
Social media is great for promoting your blog and posts. I'd say twitter is the best social media site to sign up to as you can connect with other bloggers, readers and join in with blogger chats. Instagram is another good app if your good at using hashtags to promote your pictures and can build up a decent following. Pinterest seems to be taking off with regards to blog promotion - I personally think its very underrated as if you can create a pin that goes viral, it could potentially bring a lot of traffic and new readers to your site. Although I don't have a Facebook page for my blog, you could always sign up to create a page for your site. However, I don't think Facebook is really all that as its well known that the post reach is very low - Dana at The Wonder Forest wrote a great post on it here so its something to consider before you invest a lot of time on it.
As I mentioned in the section above, blogger chats on twitter are a good way to network with other bloggers and share blog links with each other. You can find twitter chat times here.
Commenting on other blogs is also a good way to share your link but I would say its good etiquette to leave a comment relating to the blog post and then a link to your blog, rather than just spamming. I would also avoid writing 'follow me and I'll follow you back' as most bloggers really dislike this and having had these comments myself, I just end up deleting them.
If you've mentioned a blogger or particular brand in one of your blog posts, why not tweet them a link to your post. Some brands will retweet links to their subscribers, which in turn could provide you with more traffic.
4. Business cards/advertising
For blog events and meetups, a lot of bloggers have their own business cards with a link to their blog, email and social media details. You can get some free from vistaprint here and just pay for delivery but its pretty easy to make your own too.
Thinking outside the box, you could also leave your business cards in a beauty/hair salon - obviously you'd need to ask the owner first. Also, if you're feeling brave, you could potentially put a card in your local newsagent or supermarket - they usually have a community/advertising board. I don't know if it would work but it could certainly get your blog noticed within your local community.
If advertising online is more your thing, then advertising on other blogs is one way to go. Many blogs offer competitive rates to fellow bloggers and it will certainly bring you a little more exposure.
Word of mouth can definitely get your blog recognised. It took me over a year to tell anyone about my blog as I thought they would think it was a waste of time but honestly I couldn't have been more wrong. Telling your friends and family about your blog can really help you to spread the word about it. Tell as many people as you can and if you're applying for job, put it on your CV as writing a blog is an achievement in itself.
What are your favourite ways to promote your blog and posts?
Twitter | Bloglovin | Google +